In its basic sense, digital marketing actually covers many things related to promotion in the digital world between different target markets, industries and platforms.
For example, many fast growing local businesses only sell on Instagram, rely on loyal followers, they can get customers even without advertising. Another example is how Indonesia's popular vloggers today are more popular with Youtube media than the existing personal blog platforms (blogger.com / wordpress.com).
Therefore, it is important for a beginner who is going to enter the world of digital marketing to understand where, who is the target, and what media are used in terms of online marketing of your products.
In essence, there are so many digital marketing tools available for you to use in cyberspace, the only question remains which do you believe in? or how will you get started?
As a business owner, of course you don't want to lose the opportunity to be able to build a brand in this digital era, right? Here are some tips for business owners / SMEs who want to use digital marketing services to boost sales.
Paid Visitors VS Organic Visitors
Before our online business was flooded with clients or customers, it was important for a website owner to generate quality traffic. This traffic that we can convert into customers (customers) or clients.
Along with the development of social media such as Facebook and Youtube, massive traffic is no longer a difficult thing. But still, having quality traffic is the key to the success of an online business.
Therefore, most digital marketing services only offer two types of digital marketing to bring in quality visitors from the many methods that can be done.
The first is to use a search engine, namely by SEO optimization (optimize your web appearance in Google search results ).
Say you have a business as a raw material supplier for a laundry business, with SEO optimization, your website will appear on Google for potential keywords such as "laundry detergent supplier" or "how to open a laundry business", so most of the visitors who come to your website is your target market and has the potential to be your next loyal customer.
The second method is by paying, namely by placing advertisements. For this part, it seems that it is very commonly used by businesses both small and large scale.
According to Karinov's own experience, advertising via Adwords or Facebook Ads is still the main, easiest choice for now. Especially to achieve short-term achievements such as sales and others.
How, have you decided which digital marketing your business will use? If you have questions, please leave a message via the comments column.