Choose the one that suits your company needs.
Choosing a digital marketing service that fits the company category is not easy, and we often get stuck in two classic choices.
Get digital marketing services that are cheap but have less promising benefits for the company, or use bona fide digital marketing services but set exorbitant prices.
Be aware that this is a very common thing in a business sector that is arguably still new, so there is no term equilibrium in market prices due to unstable supply and demand.
Even though we all know, that every businessperson will try to implement the law of the lowest price for a certain level of satisfaction.
Parameters in Choosing Digital Marketing Services
Therefore, I will provide tips on how to choose digital marketing services based on price and their estimated performance later based on several parameters which we will explain in the following article.
Service Provider (Agency) Website Credibility
First, pay attention to the domain, appearance, and content of the digital marketing agency. Do they use a credible legal domain (for example using an official domain for a .co.id company), is the appearance of the website convincing in terms of design and ease of navigation for web visitors, does the website contain informative, useful content, and it is clear what services it provides. they offer.
If even developing their own website (as the main element of digital marketing) is no longer good, then how can we trust them to do the digital marketing of our company properly?
Second, look at the portfolios they have worked on before. Doesn't work speak louder than language? That is, from the work and projects they have done, from which we can assess the quality of the work of a digital marketing agency.
Research Previous Customer Testimonials
Third, look and research the testimonials they have. From the portfolio list, we can know who the clients are and whether their testimonials match the agency's work.
We can also examine the true profile of people who provide testimonials on the internet, although not many, but I find that sometimes there are also people who use fake testimonials. The point is to check the authenticity of any information provided by the agency.
Budget Comparisons and Services Offered
Finally, we can only compare the features of digital marketing services offered according to or not with the price and budget of the company that we want.
Why should I put this point last, because it is very unfortunate if we have spent money on digital marketing, but in fact we don't even get a decent web appearance.