The Full Video Marketing Guide For Small Business

 

Video marketing is one of the promising methods to reach out to the audience and acquire new clients for any business. With an engaging video, even a small business can leave a more significant imprint on the customers.

> As per statistics, 87% of marketers use video content for online marketing. Moreover, people react more to visual stimuli and retain more information about the brand.
Hence, it is a sure shot and easy method to bring organic growth to your business. You may feel creating video content for marketing can be time-consuming and expensive.

However, it does not need to be too complex to get the message across. Here is a detailed guide for small business video marketing along with its benefits.

What Exactly is Video Marketing? 🧐
A video dedicated to marketing can include things like brand history, goals, services offered, and reviews.

These videos can be created, keeping in view the audience and statistics of the performance of the products. The marketing videos can range from informational, advertising to case studies.

You can also use product overviews and hacks in the videos to harness benefits from them. Any buyer or potential customer looks for information through several mediums.

The ease of grasping visual information and highlights of a business is key to video marketing. This helps in building trust between your business and the customer.

About 85% of people go through the information available in the form of videos, articles, blogs, and reviews before investing in a brand or business. Video marketing takes this up a notch by directly bridging the gap through verbal and visual messages.

Benefits of Video Marketing ✅
It could be a new thing for a small business to dive into, but video marketing is the right way for fostering engagements and leads. About 51% of marketing professionals consider videos to have the best ROI and more vital revenues rates. You would not want to miss out on such a convincing opportunity for your small business.

Easy Analytics 📊
The number of views and shares on a marketing video is a direct window to know your brand’s engagement. These video engagement statistics will help you establish a more concrete strategy for the next move. You can analyze which strategies work and which don’t receive engagement.

Organic Growth 👏🏼
People are more likely to share these videos as they are easy to understand. Besides, the links to these videos can be added to other social platforms to boost the views.

This will help in the organic growth of your small business whilst expanding it with new customers.

However, there is no shortcut for growth; marketing videos will be an accessible medium to track it. Along with video marketing, focus on inbound and outbound marketing with other social media platforms.

Here are some more things that you need to know about inbound marketing to generate more growth across platforms.

More Traffic 🚙
Around 70% of customers will prefer to watch a video over reading a lengthy text or email. The small business video marketing has an emphasis on generating more traffic by keeping the audience engaged. This improves, even more, when the video is to the point and contains crucial information to the brand.

Site Engagement 🤩
The marketing videos are providing the viewers with a medium to communicate directly to the brand. They can comment on the videos and share their views about the services. This will also help them clarify doubts and ask more questions for further action.

Lead Generation and Conversion ✅
With the use of annotation links and email capture forms, you can create leads from an informative marketing video. These links make sure that the customer follows through and goes through the services and products that you offer.

Lead generation is also dependent upon marketing techniques, follow-ups, and unique giveaways. Here is how you can combat the issues of not being able to convert sales from your online ventures.

5 Ideas to Get Your Video Marketing Off The Ground 👀
You can brainstorm several ideas for video marketing revolving around your business. These can include simple studies and applications of the services on how they can be availed. Here are some easily achievable video content ideas to begin.

These videos are great to pass on information about your brand and business to potential clients. You can include facts, history, production, and manufacturing details in the videos to provide the clients with additional information.

This transparency about how your business works will make the customers relate more to the brand. The brand Lush has a lot of videos on how all their products are handmade with clean ingredients. This brings in a lot of engagement, along with informational content.

Case Studies 📄
These case studies could be about inspirational brands and historical moments leading to your business. With interesting concepts and event studies, you can create mass viewership of these videos along with marketing for your business. You can use the popular case study subjects to get engagement for your own brand.

Your case studies may include videos on the current state of affairs and challenges faced by your company. Besides, a little humor and storytelling will make the case studies more fun for the viewers.

Testimonials 💁🏼‍♀️
Testimonials are the real-time reviews by the users and customers. These videos can include the ways and means by which your business impacted them. The service reviews by real customers will encourage others to form an interest in your brand and consider investing their time and money into it.

This marketing campaign helps a potential customer to see the application and the satisfaction of other users. Incorporating views of people and their experience with your business will directly impact it in a positive manner.

Product Overview 📝
Product overviews are highly potent ways to capture the attention of potential buyers. You can show all the ways your product can be used for people to get the most out of it. This can give in-depth knowledge about what makes your services stand out.

The product overview will give the viewers an idea of what they are getting into choosing your services. These videos should have an innovative outlook that makes a person pick you over the competitors.

You can create videos on how to start a video streaming service like Netflix in easy ways. Besides, you can pick your list of products along with their applications.

Tips and Tricks 👀
A handy guide of tips and tricks in a video is a fun way to the video marketing strategies. These may revolve around how-to’s and hacks with your services that make them easy to use.

Workable tips and tricks will make the audience see the hard work that a brand is putting in to provide a little extra to them.

How to Use Your Videos? 🤔
After creating video content, there are several ways you can leverage it for marketing. You can add these to specific social portals or provide them to the customers on your website.

Include in Landing Page
You can link the videos on your website’s landing page for people to view it while going through other information.

They will get the required information from the video and move on to the next step. The circulation of the video is important for it to reach a broad audience. This will generate statistics that can be analyzed for further marketing.

As the audience will spend more time on the landing page of your website while watching an engrossing video, it will help in conversion up to 80% and improve your sales.

The art of small business video marketing lies in creating precise and customer-centric videos. There should be more informational takeaway in your video.

It is important to consider that the video content on your landing page should enhance the user experience. Different videos on your product reviews and real testimonials act affirmatively in terms of your services.

Send Directly to the Customer 💌
These videos can be sent to the existing customers in a newsletter or subscription emails. You can directly embed the videos into the email to automatically play them in the email. This strategy will encourage the reader to consume information without any additional effort.

Instead of reading a lengthy and challenging-to-follow email, people are more likely to watch the video.

They will also form a better understanding of this way and will be more willing to engage with the brand. The direct form of videos helps in forming a close relationship with the clients as it has a genuine approach to it.

After delivering some services, you can hype your other services using this feature. A customer will be more tempted to come back, considering the extra mile you went to offer these services.

It can get monotonous to promote the same services, but you can make announcements and deliver news with such videos to update your customers.

Depending on the user’s age, the average time spent on social media is about 142 minutes a day. This provides you an opportunity to promote your services and products using small business video marketing techniques. Each social media platform offers something unique to keep the users engaged.

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You can use different platforms like Twitter, Facebook, Youtube, and Instagram to promote your video content. A small business can have considerable results from social handles if the marketing is done right.

Your next potential client may contact you using these channels, so it is essential to understand how these platforms work.

If you're looking to easily share your video content on social media, using a visual content-creation and sharing tool such as Design Wizard or Promo.com is a solid step in the right direction. Or check out Clipchamp, a browser-based video editor that helps you make awesome videos from scratch.

With Design Wizard, you'll have access to quite a large selection of video and image templates to easily share on social media. With Buffer, Hubspot, and Marketo integrations, sharing your video content is as easy as it gets.

Note that the right engagement may take time, but it is always more fruitful to work with organic growth. Buying followers or using bot techniques for such engagement may turn your efforts in the reverse direction. Hence, organic growth is better and reliable.

The easily shareable feature of the content on social media makes it easy for you to connect with a larger group. This can make the content viral and help get your services across a larger number of people. You can also conduct a giveaway of your services for people to participate.

The giveaways can help to get more clients as you are providing services for free to winners. This will encourage others to feel the need to participate and try their luck too. Make sure these services are genuine without being gimmicky for the users.

Tips for creating video marketing content 👈🏽
Studio Requirements 🎙
You definitely do not need a huge studio; however, a good camera and mic equipment will help create a good quality video. No one likes watching low-quality content even when the information is spot-on.

It does not feel put together to the users and may repel them from any kind of engagement. Creating a soft spot to shoot the videos or having a specific background with good lighting will make your video look professional.

Engaging Script 🗒
The video content should feel in conjugation with the script and narrative. Your tone, choice of words, and interactive questions will make the customers feel engaged. Take time to work on the script, including the important information without any fillers.

You can create notes and blueprints in chronological order to cover the videos. Besides, you can take professional help to create a script for videos like infomercials, tutorials, webinars, and documentaries.

A script will keep your head clear while forming effective communication. Make sure the company you hire provides a quality video production proposal that covers all the bases.

Cohesive Information 👌🏾
When creating a video, it’s better not to include everything in just one video. You may feel you are saving time, but it will not be cohesive to the viewer.

Your videos should be focused on one thing at a time and categorized accordingly. Another vital aspect of making your video stand out is the editing part.

It will make your video crisp without any loose ends and keep the narrative around the services. You can use a people directory and get your videos edited by a professional or use easy editing software to get you started.

This post was written by Maksym Babych. Maksym is the CEO at SpdLoad with 7+ years of experience in product development for early-stage startups. He's also an adviser at Startup Chile and Startplatz.